Research & Publications

Research Excellence • Innovation • Publications • Patents

Research Profile

Dedicated to advancing knowledge through quality research, innovation, academic publications, patents and conference presentations, with special interest in Marketing, Entrepreneurship, Financial Technology and Management Education.

25+

Research Publications

10+

Conference Papers

7+

Patents & Innovations

Selected Publications

Innovative Teaching Methods in Management Education

Research focusing on modern pedagogical approaches in management education.

The Rise of Financial Technology and Its Implications

Study on FinTech innovations and their impact on financial services.

Measures of Labour Effectiveness in Manufacturing Industry

Research on workforce productivity and organizational performance.

Study of Leadership Styles and Their Impact

Analysis of leadership approaches and organizational outcomes.

Current Trends in Digital Advertising in India

Consumer behaviour and digital marketing expenditure analysis.

Gender-specific Parents' Perception of Virtual Learning

Educational research during technology-enabled learning environments.

Patents & Academic Innovations

AI-Based Customer Relationship Management System

Application No.: 202241004605

Published

FITBUDDY – Gamified Health & Wellness Platform

Application No.: 202521054536 A

Published (2025)

Conference Presentations

  • PRISM Conference – IIM Nagpur
  • ISDIC Global Conference 2024
  • Financial Technology and Financial Services Industry
  • Demographic Driven Social Media Engagement
  • Sexual Harassment and Diversity Improvement

Research Interests

Marketing Management

Entrepreneurship

Financial Technology

Digital Marketing

Corporate Governance

Innovation in Education